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Producer profile · Piedmont · By DiVine Importers

Piazzo.Three generations of Nebbiolo in the Langhe.

A family estate on the edge of Alba, with more than 70 hectares across the Langhe and Roero and a Barolo and Barbaresco range built on old Nebbiolo vines.

4 minute readAlba · Barolo · Barbaresco
Piazzo vineyards across the Langhe hills at sunset
Piazzo vineyards in the Langhe Photo: Piazzo

The family

Started by Armando and Gemma.

Piazzo was founded in the 1960s by Armando Piazzo and his wife, Gemma Veglia. Armando began by working his own land around Alba and Treiso, and Gemma invested in more vineyards, with a particular eye for Nebbiolo. That focus still defines the estate: today around 60% of its vineyards are planted with the grape behind Barolo and Barbaresco.

The winery sits at San Rocco Seno d’Elvio, a few kilometres from the centre of Alba. It is now run by their daughter, Marina Piazzo, with her husband Franco Allario, an agronomist who looks after the vineyards, and their sons Simone and Marco, who work in the cellar alongside oenologist Stefano Giordano.

A family venture, harvest to harvest

Piazzo describes its approach simply: “No secret recipe, just an authentic and dynamic family venture that evolves from harvest to harvest.” The style is traditional and rooted in the Langhe, but open to a more contemporary touch, with a growing focus on sustainability in the vineyard.

The aim is wines that are ready to enjoy a few years after the harvest, yet have the structure to age for decades. Across more than 70 hectares in the communes of Alba, Treiso, Novello, Mango, Neviglie and Guarene, the family produces around 400,000 bottles a year, from Barolo and Barbaresco to Alta Langa sparkling, Roero Arneis, Barbera, Dolcetto and Moscato d’Asti.

The Piazzo family holding glasses of red wine among barrels in the cellar
The Piazzo family in the cellar · Photo: Piazzo

Piazzo Comm. Armando

70 ha

Of family vineyards across the Langhe and Roero, around 60% of them planted with Nebbiolo.

Three sites behind the wines we import

Each of the Piazzo wines on our list starts with a specific piece of ground, and the family’s own vineyard notes explain a great deal about how they taste.

  • Sottocastello di Novello — 450 metres up in Novello, in the Barolo zone, facing south-east on a mix of marl and calcareous clay. Only old Nebbiolo vines are planted here, and the site is chosen for powerful, austere wines that need time to show their full range.
  • Pajorè — a west-facing vineyard at 250 metres, close to the winery, on calcareous clay. With vines more than fifty years old, it is one of the oldest on the estate, known for well-defined tannins and wines where finesse comes before power.
  • Rocche Massalupo — around 200 metres, facing south-west on calcareous marl, with vines averaging 25 years. It gives delicate yet complex Nebbiolo with striking freshness, and forms part of the Argè blend with the Rizzi and Nervo vineyards.
Aerial view of the Sottocastello di Novello vineyards below the village of Novello
Sottocastello di Novello · Photo: Piazzo

On our list

The Piazzo wines we import

Two Barbaresco and two Barolo, all 100% Nebbiolo. See the full range.

Barbaresco

02 wines / Piedmont

01 Piazzo

Barbaresco DOCG Pajorè 2021

Single vineyard · Red

Piazzo Barbaresco DOCG Pajorè 2021

Red wine

A single-vineyard Barbaresco from some of the oldest vines on the estate, first made in 2019.

Aromas of rose, spice and balsamic herbs lead into a refined, precise palate, balancing silky fruit, defined tannins and a long finish.

GrapeNebbiolo
VineyardPajorè
ABV13.5%
Case size6 x 75cl
SKUBARB3E
Explore this wine

02 Piazzo

Barbaresco DOCG Argè 2021

Three family vineyards · Red

Piazzo Barbaresco DOCG Argè 2021

Red wine

Named for founders Armando and Gemma, Argè brings together the Rocche Massalupo, Rizzi and Nervo vineyards.

Ripe fruit, dried violet and gentle spice shape an inviting bouquet, while the palate is warm and dry, with measured tannins and a lingering aromatic finish. Classic in character, yet approachable from an early stage.

GrapeNebbiolo
Vineyards3
ABV13%
Case size6 x 75cl
SKUBARB3D
Explore this wine
The Piazzo barrel cellar with rows of oak barrels and bottle racks
The Piazzo cellar · Photo: Piazzo

Barolo

02 wines / Piedmont

03 Piazzo

Barolo DOCG Sottocastello di Novello 2020

Single plot · Red

Piazzo Barolo DOCG Sottocastello di Novello

Red wine

Made only from the old vines of the Sottocastello di Novello plot, high in the south-west of the Barolo zone.

A bold, compact ruby red with garnet tending towards orange. The bouquet is intense and expansive, with jam, prunes and cherries in alcohol, then cinnamon, vanilla and tar. Round and structured on the palate, with a long, warm finish and tannins that fill the mouth.

GrapeNebbiolo
Altitude450m
ABV14%
Case size6 x 75cl
SKUBARB3B
Explore this wine

04 Piazzo

Barolo DOCG ‘Valante’

Aged in large oak · Red

Piazzo Barolo DOCG Valante

Red wine

A warm, generous Barolo with good structure and a long aromatic finish.

At least 18 months in large oak casks, followed by several months of ageing in bottle in the underground cellars. Ruby red with garnet highlights, it opens with red berry jam, nuts and cherries in alcohol, with cinnamon, vanilla and tar. Warm and dry, with smooth tannins and a subtle mineral note on the aftertaste.

GrapeNebbiolo
Oak18+ months
ABV14.5%
Case size6 x 75cl
SKUBARB3A
Explore this wine
A bottle of Piazzo Barolo Valante with a glass and a plated dish
Barolo Valante at the table · Photo: Piazzo
Wine drawn from a barrel with a wine thief into a glass
Tasting from barrel · Photo: Piazzo

For your wine list

Bring Piazzo to your list.

Ask your account manager about samples, vintages and availability across the Piazzo range.

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